麻豆区

This course introduces the student to statistical and analytical techniques which are directly applicable to business.

This course will help students answer critical questions from financial statements about a business鈥攚hether it is a large multinational company like Apple or a single-owned business such as a software consulting company, a restaurant or retail store. At the end of this course, the student should be able to evaluate a company鈥檚 current and future profitability, growth potential and solvency.

Marketing activity is the core of an operating business. It provides the managerial focus for interfacing with customers and the source of intelligence about customers, competitors, and the general environment. Managers must identify and measure consumers鈥� needs and wants, assess the competitive environment, select the most appropriate customer targets, and then develop marketing programs that satisfy consumers鈥� needs better than the competition. Further, marketing focuses on the long-run relationship of a company to its customers as well as short-run sales and profits.

The purpose of the course is to provide an introduction to the basic concepts and tools of modern financial analysis in the Customized Online MBA curriculum. In the course, the student learns how to assess and value investments, on both the corporate and personal level. This includes loans, leases, mortgages, and small business financing. It also shows how to approach investment in the stock and fixed-income markets.

This course will introduce students to the conceptual frameworks, interpersonal skills and values that are essential to effective leadership in business. The historical and philosophical context of leadership will be explored, as well as emotionally intelligent skills and values critical to successful engagement and maintenance of a constructive alliance with colleagues, supervisors and clients.

In this capstone for the Customized Online MBA curriculum, students will coalesce the multidisciplinary foundation developed during the program and apply it to real-world problems. More details to follow upon enrollment.

Brand success comes from recognizing the product鈥檚 experience, the benefits and the emotional value it delivers. In the face of rapidly evolving technology, relying only on the product鈥檚 features (functional values), instead of the brand鈥檚 emotional value, can result in becoming obsolete. Using real-life examples of brands, this course will explore the key characteristics necessary for brands to successfully adapt and adjust to technological changes.

This course teaches skills and strategies to realign marketing for long-term well-being of people and the planet. Students learn to inspire brands for positive change, understand marketing鈥檚 impact on people and the environment, and influence behaviors and identities. They engage in discussions on growth, greenwashing and consumption. By the end, students grasp key elements of successful sustainable marketing strategies and branding and review global trends affecting sustainable products.

This course focuses on equipping future marketing leaders with a deep understanding of how generative artificial intelligence (GenAI) can be leveraged for strategic advantage. Students will explore specific applications such as personalized marketing campaigns, content creation, enhanced marketing research tools and new business ideas with GenAI. Through a blend of academic research and real-world case studies, students will gain insights into both the opportunities and challenges GenAI presents in the marketing sphere. This course offers a practical, hands-on approach to understanding how GenAI can drive innovation and efficiency in marketing strategies, preparing students to be at the forefront of technological advancement in the business world.

This course addresses the science of persuasion. You will learn how to create persuasive marketing communications for different products using different types of media. Prerequisite: MAR 1001.

An introduction to the subject of accounting information systems (AIS), including their design, control, and use. The course gives attention to functional views of the foundations of AIS, basic modeling tools, control procedures and methods for computerized systems.

In this course, students will explore present-day accounting topics that will have a profound impact on careers and the accounting field at large. This course will cover three discrete areas: (1) blockchain and cryptocurrency, (2) accounting research based on the FASB Codification database, and (3) academic research. These three areas of learning will provide students with the contemporary knowledge, hands-on accounting research skills and academic vision to be successful and entrepreneurial leaders in the evolving business world.

This course begins with a general introduction to business ethics, emphasizing the gap between what ought to be and what is, as well as what it means to be a professional accountant in today鈥檚 world. Next, the course examines case studies that show the huge costs to investors and to society associated with earnings management, accounting frauds and audit failures. It also highlights the importance of whistleblowing in such cases. The course moves on to examine the present and future of corporate accountability by examining the ethical limits of cost-benefit analysis and the current trends of ESG or sustainability accounting. It concludes by imagining the future of corporate accountability and the expanding and singular role of the accounting profession in next-stage capitalism.

Combining classroom work, visits with innovative companies and team projects, these courses give students an intensive education in how companies can innovate in a fast-changing world. International orientation is emphasized, along with how a new technology is turned into a product and how to scale on a global basis.

This course provides students with critical entrepreneurial strategies, skills, knowledge, techniques, methods, and hands-on experience needed to create businesses which utilize processes, practices, talent, operations, services, and resources in a sustainable and responsible manner.

In business, almost all situations involve negotiations. In this course, students will examine tactical, structural and legal elements of deal-making and acquire practical skills and techniques for navigating difficult tactics and pursuing interest-based negotiations. From structuring high-stakes deals and mediating complex disputes to resolving intractable problems and strengthening difficult relationships, students will learn methods for being successful in business negotiations.

Crises can strike any organization, anytime and anywhere. No organization is crisis-immune. But while some organizations suffer irreparable damage during a crisis, others manage to keep their reputation intact and their customers loyal in the face of any adverse situation. In this course, students will develop real-world crisis management and learn to implement an enterprise-wide crisis management program.

The purpose of this course is to provide an understanding of the main issues of modern corporate finance. The focus is on understanding how corporations operate, on improving decisions at all levels and, to some extent, on current issues in corporate financing debates. It builds on the foundations taught in the introductory course. In particular, it will review: Why do IPOs seem to leave money on the table? How should firms finance their operations? What should one look for in the debt prospectus? What happens in bankruptcy and why should one care about it? Why did dividends disappear and then come back? Are mergers good and for whom? And finally, what is wrong with corporate governance?

By their nature, startup ventures need to raise financing ahead of their revenues. Students will learn the details, structure and trade-offs of various forms of financing, including seed and angel financing, venture capital, venture debt, crowdsourcing, mezzanine financing, and IPOs. In addition, students will learn about valuation criteria and how to position the company for success in its fundraising.

In this course, students will synthesize entrepreneurial, economic, financial, legal and analytical structures and processes involved in real estate investment and development. By the end of this course, students will have a basic understanding of the real estate industry including finance, accounting, legal and regulatory considerations.

The course provides the student with an intense overview of the canon of quantitative techniques used throughout the investment industry, with particular emphasis on portfolio construction. The course combines seminal theoretical insights and practical implementation techniques pertaining to the risk/reward framework, efficient security selection and optimal portfolio construction. Work including the capital asset pricing model and extensions, variance/covariance portfolio optimization, APT and others based on the works of Markowitz, Sharpe, Treynor and Ross and others, and their corresponding quantitative implementations, will all be considered.

Combining classroom work, visits with innovative companies and team projects, these courses give students an intensive education in how companies can innovate in a fast-changing world. International orientation is emphasized, along with how a new technology is turned into a product and how to scale on a global basis.

This course introduces the use of a managerial accounting information system for planning, controlling, and decision-making. It is intended for management consultants, senior managers, and/or individuals who run their own business. The lectures will emphasize working through problems of the kind found in practice.

This course provides an intensive study of the legal and ethical issues faced by business enterprises and their managers. The course provides a practical overview of laws and regulations including business crimes, contracts, torts, consumer protection, employment relationships, dispute resolution, intellectual property, and business formation and management, with a primary focus on U.S. federal and state laws. The course will also examine the sources of moral, legal and ethical norms in the business world and how they inform business decisions. By the end of the course, students will think proactively with regard to the law as a tool to protect rights and property interests.

Within high-potential ventures, the biggest source of failure is 鈥減eople problems鈥�: the tensions among the founders, or between the founders and the non-founders who join them. In this course, we will examine critical dilemmas that span the lifecycle of a venture, regarding the choice of cofounders and hires, splitting the roles and equity within the team, whether and how to involve investors, why and how founders are replaced, and exit dilemmas.

This course will introduce students to the functions of the forensic accountant in preventing, detecting and investigating financial statement fraud, employee fraud and bankruptcy fraud. The course will also explore the forensic accountant鈥檚 role in the litigation process as an expert witness.